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AMC Thinking of Allowing Texting in Theaters

In an Interview with Variety, AMC Entertainment CEO Adam Aron had announced some new plans for the theater chain. Along with pans to buy the Carmike theater chain, he also mentioned that he was considering making some theaters safe spaces for texting and other mobile devices.

Less than 4 months ago, Adam Aron became the CEO of AMC Entertainment. In that short amount of time AMC has been developing a buy out of Carmike Cinema Theaters in the hopes of becoming the biggest theater chain in the world.

When asked about other plans, he responded with the idea with having theaters where it is ok to text and use mobile devices. When asked why, this was his response:

” When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.

At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”

At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”

No word yet on any full plans to do this or if they will even get to their current goal of buying the Carmike theater chains.

Referring to his statement, All I can think is well I’m 26 and I guess I am now an old man because it takes next to nothing for me to put my phone down for a couple of hours. If I need to make a phone call or text, I leave the theater, take care of any messages, and come back. And it shouldn’t be hard for anyone else to do the same.

Yes, there are no full plans to do this yet, but the idea of movie theaters pondering this concept makes me want to bang my head against the wall. If you can’t put your phone down for the average time of one movie, then you just paid 10 dollars for a chair. I may not be a big time business man, but I really hope that they drop this idea right now.

I also hope they do not buy Carmike Theaters, because I believe the theater business really needs more competition in its marketplace.

Source: Variety

Update 4/15/2016

Recently AMC released this statement about the texting idea:

To our AMC guests,

At AMC, we are committed to innovation and to being imaginative in our efforts to deliver you the best. We strive every single day to make your movie going experience at AMC Theatres simply amazing. You love the magic of movies, and we love doing all we can to make them all the more magical for you.

During the past few days, you may have heard media reports about another idea AMC Theatres was considering, testing whether some movie goers might want texting allowed in a small selection of our theatres. Unlike the many AMC advancements that you have applauded, we have heard loud and clear that this is a concept our audience does not want. In this age of social media, we get feedback from you almost instantaneously and as such, we are constantly listening. Accordingly, just as instantaneously, this is an idea that we have relegated to the cutting room floor.

With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future.

Instead, we’ll focus on our other ideas to delight and entertain you. In the next few years, we intend to invest more than $1 billion to continuously enhance our theatres and systems. At AMC, you’ll feel our commitment to providing you with the absolute best in sight and sound technology, a significant increase to the number of our large screens, including the incomparable experiences created by IMAX and Dolby Cinema, much more comfortable seating, including our hugely popular recliners, new sumptuous food and beverage offerings, a more engaging AMC Stubs program, as well as dramatically richer content in an enhanced website and more functional smartphone app. These are all in our immediate future – and yours — across the country at AMC.

We’ll continue to be as creative as we can to elevate the AMC experience, doing so in partnership with you, our guests, and never in a way that will compromise your love of coming out to the movies.

So, as always, we invite you to join us in sharing the excitement of seeing stories told well. However, when the lights dim, we’ll remember your advice that your fellow moviegoers should turn off their phones.

Adam Aron
CEO
AMC Theatres

For me I say good, but keep your eyes open on more theaters considering this.

Source: Variety

About The Author
William Wright
William Wright
Born in 1990. At the age of 17, he decided wanted to make movies and other pieces of entertainment. In 2013, he graduated from Shenandoah University with a 4 year degree in Mass Communications and a minor in Theater. Later that year, he enrolled into the The Factory Digital Film Program at The Douglas Education Center and graduated in September 2014. He hopes to one day become a writer, director, producer and occasional actor in various projects.

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