Nintendo has decided to discontinue it’s loyalty program known as Club Nintendo only after 6 years.
Club Nintendo was a loyalty program started back in 2009 which gave points (coins) to people who purchased and registered various Nintendo first party titles and took surveys on their gaming habits. Prizes that could be redeemed with enough coins varied from wallpapers, posters and calendars to digital and physical games.
Nintendo is discontinuing the Club Nintendo loyalty program and plan to replace it with a new one, however no information is available about what the new loyalty program will look like or what benefits it will have. Club Nintendo in North America will go dark on June 30th; Club Nintendo in Europe, Austraila, and New Zealand will go offline on September 30th. Although Club Nintendo is coming to an end, all current members in North America will get a free download of ‘FlipNote 3D’ coming in February.
While it’s sad that Club Nintendo is being discontinued, it was a loyalty program that wasn’t optimally integrated so that members could get the most from the program. You had to go to a separate website to register valid games and linking your console/handheld so that games purchased through the eshop was haphazard and didn’t work very well. Hopefully when Nintendo announces the new loyalty program, they fix these problems so fans can take full advantage of the new program.
What do you guys think of Nintendo shutting down Club Nintendo, let me know in the comments