Famed rap group The Wu-Tang Clan are releasing a new album this year but the prints will be limited. To one. That’s right, the group will release only one copy of their latest album, titled “The Wu–Once Upon a Time in Shaolin,” to the public.
“It’s actually a brilliant plan,”Wu-Tang Clan member The RZA told Forbes magazine, “We’re making a single-sale collector’s item. This is like somebody having the scepter of an Egyptian king.”
The album has already been recorded and the one print has been guarded by group member Cilvaringz for the past couple of years. One lucky person will receive the album plus a specially engraved box to store it in, which has been designed by British-Moroccan artist Yahha. No word has been given on how much the price will be. The group has stated they want to see what happens after the album is sold. Will the single buyer release the album themselves over the internet for the rest of the world to have or will they keep it locked up and charge people to hear it? Wu-Tang wants to know how far their fans will go for this album.
Before the album is put up for sale to the pubic it will be traveling to various art galleries and museums to be put on display and for the public to listen. To ensure that no one tries to record the album during these showings the venues will be patting down for any recording devices. The group has also stated that listeners will be forced to use headphones and it’s suggested cost will be $30 to $50 for 1 listen.
The Wu-Tang Clan formed in 1992 and are led by RZA, who made his directorial debut with “The Man with the Iron Fists.” Ol’ Dirty Bastard was a member of the group until 2004, when he died of an accidental drug overdose while the group was preparing for a reunion tour.
What are you thoughts on this? Is the Wu-Tang Clan just being greedy or is this a brilliant marketing ploy by the group? Leave your thoughts in the comments section below.
Source – Gizmodo